Amex Gold: Is The $250 Annual Fee Worth It?

Credit Cards Jan 20, 2021

My American Express Gold card is due for another renewal soon. Should I keep the $250 annual fee card for another year or is it better to cancel? Read on to find out!

UPDATE 5/16/2021: 75k welcome offer available [referral link]

UPDATE 2/5/2021: Amex has brought back Rose Gold variant permanently!

Initial Signup Offer

A lot has changed since January 2018, but I took advantage of the "launch offer" with the following signup bonus details:

  • 50,000 Membership Rewards (MR) Points after spending $2000 in 3 months
  • $100 statement credit ("We'll Pick Up the Tip" promo)
  • Limited edition Rose Gold color variant (UPDATE: see above)

Since this isn't my first year holding the card anymore, I won't factor in the signup offer in my analysis. However, I did get a 15,000 MR retention offer (which I value at $300+) just by calling in and asking when I renewed last year. I also earned an additional 45,000 MR for referring friends and family.

Overview & Current Offer

Here are a few highlights of the Gold Card:

  • 4x Dining (Worldwide) and 4x Supermarkets (U.S.)
  • 3x Flights (directly booked with airlines or on Amex Travel)
  • $120 Dining Credit
  • $100 Airline Incidentals Credit (Ending in 2022)
  • $120 Uber Credit (NEW in 2021)
  • No Foreign Transaction Fees
  • Car Rental Loss and Damage Insurance
  • Extended Warranty & Purchase Protection
  • Complimentary 1-year UberEats Pass subscription (Limited Time)

Offers change from time to time but, as of this post, there is an offer of 60,000 75,000 MR points + $200 home improvement statement credit! Furthermore, 2021 is a unique opportunity where a new $120 Uber credit will be replacing the $100 Airline credit However if you apply now, you will be able to take advantage of both, immediately offsetting the annual fee (+ a profit too!)

If you are interested, consider using my referral link (open in incognito) but also check the public links for higher offers (Amex likes to play around with links).


In the next section, I will break down the main perks of the Gold card, discuss the benefits they brought me in the past year, and how I value them going forward.

$120 Dining Credits

This credit is reimbursed on eligible dining expenses up to $10/month.

$120 Dining Credits

I order from Grubhub at least once a month anyways, so this is easily 100% utilized. I also took advantage of my complimentary Grubhub+ membership from my Chase Sapphire Reserve to get free delivery and additional benefits.

$10 Dining Credit Reimbursed From Grubhub Order

$100 Airline Incidental Credit (ending Dec 2021)

The Airline Fee credit is a reimbursement on qualifying expenses up to $100/year.

$100 Airline Fee Credit

It is technically meant to only be used on incidentals like checked bags or in-flight food/beverage purchases, but in the past, there have been many ways to trigger the credit. However, these "hacks" get patched all the time and it will take a little effort, so research the methods ahead of time. Even though I was able to fully use the credit by converting the funds to future flight credits, I would not recommend beginners to value this credit at 100% value. The good news is that this credit is going away after 2021 and is being replaced with...


$120 Uber Credit (NEW - Starting Feb 2021)

UPDATE 1/31: Uber Credits now available!

$10 Monthly Uber Credit

Coming in February 2021, Amex is introducing a $10/month Uber credit that will automatically be deposited into your Uber account.

$120 Uber Cash Benefit Coming Soon

This can be used for UberEats, rides, or other Uber services. This is MUCH easier to use than the airline credit that this is replacing. I use UberEats often anyways combined with a complimentary UberEats Pass subscription (~$119 value), so I save even more with $0 delivery fees, 5% off orders, and more!

Complimentary UberEats Pass

4x Dining & 4x Groceries

The 4x earning multipliers for food (dining and groceries) are where the card really shines. This is basically a card made for foodies - whether you dine out, order delivery, or buy groceries to cook at home.

4x Dining and Groceries

I value Amex MR points at 2cpp which roughly translates to 8% back on my dining and groceries. Assuming worst case scenario where you do not take advantage of ANY credits (crazy!), that will equate to ~$3125 ($260/month) to cover the annual fee. This is a reasonable amount to spend on food that I think most people will have no trouble reaching.


Amex Offers ($200+)

From time to time, different offers will get added to your account. Out of the major banks that offer this, Amex has the best promotions hands down. Just this year alone, I saved more than $215 (almost the annual fee!) not including points promotions just by taking advantage of some of the Amex Offers with merchants like Lululemon, Marriott, GoPro, etc. This summer, Amex also rolled out a "Shop Small" campaign to support small businesses, including easy credits just by making my usual purchases at neighborhood grocery stores, coffee shops and food trucks!

Amex "Shop Small" Campaign - $50 credits!

In addition, Amex also had pretty amazing offers such as 8x on Amazon and 9x from UberEats!

Earn 8x on Amazon and 9x from UberEats!

Insurance, Warranty, and Protection Benefits

Sometimes the extra 1-2x back isn't what's most important when making high-value purchases. When buying a new laptop or camera equipment, Amex has you covered with free Extended Warranty and Purchase Protection. If you are thinking of renting a car, use your Gold card to get Rental Loss & Damage Insurance. Finally, if you are traveling, there is Trip Delay and Baggage Insurance (although I have to say Chase Sapphire provides better coverage in this department).


Transfer Partners

Amex MR points are best used when transferred to their airline and hotel partners. There are great redemption offers that allow you to book aspirational trips such as long-haul business class flights, especially for certain airlines. From time to time, there are also transfer bonuses where the transfer rate is higher than normal. Since 2020 was mostly the pandemic, I didn't make much use of this. However, once the global pandemic is under control, this will be the place to make the best use of your points.


Authorized Users

The Gold card allows you to add up to 5 Authorized Users (AUs) free of charge! Each cardmember gets their own metal gold card, the same earnings and perks, and the card can be mailed to your authorized users ANYWHERE IN THE WORLD. I added my parents so they too can enjoy the perks, and I also took advantage of a limited time offer and earned an additional 10,000 MR points for adding them.

Add Up To 5 Authorized Users For Free!

Amex Concierge

I had a chance to try out Amex's concierge service when I lost my AirPods Pro in Taiwan last year. Since they were newly released, they weren't technically in stock outside the US market yet. However, the agent actually helped me call up multiple stores in Taiwan to inquire about availability, and even offered to ship one from the US for me (at a cost of course), which I politely declined since I was flying back in a few weeks anyway. The agent was also very friendly and supportive, waiting patiently on the line while I took a call with the bus company regarding my lost item. Overall, this is an often overlooked service that really comes into use when you don't know where else to look for a resource.


Conclusion

If you are on the fence, now is not a bad time to sign up. There's a historic-high 60,000 MR point offer (worth at least $1200 based on my valuation) after meeting the signup bonus conditions alone.

Even without factoring in the signup bonus and only looking at the credits, the dining credit ($120) + Uber credit ($120) + Airline credit ($100) = $340 is already more than enough to offset the $250 annual fee. Factor in all the other perks described above and you've got a winner card.

Simply put, this is one of my favorite credit cards and an amazing looking one too! I will definitely be keeping my card for another year!


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